Black silhouette of a house with a chimney, trees, and clouds in the background.

Don’t just leave a footprint.

A colorful advertisement for Training Peaks fitness app featuring a man wearing sunglasses and a cap, holding a photo of a woman running outdoors. The text reads 'Greatness isn't born overnight. It's logged daily.' and includes a blue button that says 'Make Your Mark.'

  Make your mark.

Over the last 25 years, every athlete and coach empowered by TrainingPeaks have become a part of something greater than just an app—they’ve joined a legacy in motion.

While the overall campaign objective was to drive long-term brand awareness, traffic from ads and organic exposure has shown a net positive effect on app download numbers and new user accounts created.

A sleek, modern desktop computer with a large, high-resolution monitor displaying various digital interfaces including fitness data, training plans, and motivational text. The setup includes a wireless keyboard and mouse, all in a clean, minimalist design.

Performance & Results: 25th Brand Campaign
(July 23 - November 30)

Impressions Goal: 7MM
Impressions Actual: 14MM - 200% of goal ✅

Click Through Goal: 105K
Click Through Actual: 120K - 115% of goal ✅

Campaign Landing Page Traffic: 933/week - 311% of goal ✅

A magazine spread featuring a black-and-white photo of a man running, with the title 'Legacy in Motion' on the left page. The right page contains a paragraph of text about progress and making a mark, alongside a color photo of a woman swimming in a pool with goggles, and the logo of Training Peaks at the bottom.
Training Peaks magazine open to the wellness and fitness section with a photo of a woman wearing a large sun hat, sunglasses, and casual clothing, standing outdoors, and a smaller image of a person running on the beach in the background. The page features text about endurance training and a QR code at the bottom right.
An advertisement for Training Peaks on a smartphone screen, featuring a woman in outdoor gear, with the text 'Better Training, Proud' and a logo indicating 25 years of experience.
Colorful stylized text spelling the word 'Outside' with a yellow fill, red outline, and drop shadow on a light blue background.

Campaign Manifesto:

Motivational quote over a winding road scene with two cyclists. The quote reads: "The path to progress is not a straight line. It twists and turns and pushes you further than you thought you could go. It is not a road of convenience. But rather a beaten trail marked by beads of sweat and broken PRs. And with every trial and triumph along the way... A legacy is paved. It doesn't matter if it's a 10k or a 100k, if you place first or finish last. All that matters is your next step. Don't just leave a footprint. Make your mark."

For athletes, we brought their steadfast devotion to progress to the forefront of their story.
Through print ads, video ads, and a revamped webpage, we showed that the growth TrainingPeaks has made over the last 25 years has only been possible because of their passion as athletes.

Three smartphones displaying the Training Peaks app with different promotional messages and images of athletes.
A promotional poster for Training Peaks featuring images of people engaged in indoor and outdoor fitness activities, including cycling and rowing, with text about exercise progress and virtual training options.

For coaches, we doubled down on the importance of human intelligence and empathy over AI coaching.
Delivered directly to coaches through live events, we showed that the foundation of TrainingPeaks was built on coaches, and so is the future. The message is clear: Coaches aren’t just important to TrainingPeaks, they are vital to the brand’s existence.

A large crowd is sitting in an outdoor venue attending a panel discussion titled 'Legacy in Motion' at a Training Peaks event. The background features a banner with the Training Peaks logo and event information, and there are five people seated at a table on a stage speaking to the audience.
Three vertical banners display at an outdoor triathlon event, with one banner showing the text 'Triathlon. You in?' and the other showing the Polar logo with an image of a woman smiling with her hand raised. The background includes a white tent with red, blue, and white colors, and the grass ground.
People participating in a ProTriNews live show at an event for Training Peaks, with a large blue and red banner that says "25 Years & Counting, Training Peaks, Legacy In Motion." A man is speaking into a microphone, and others are seated around a table with laptops and drinks, some in PTN shirts, in a room with wooden accents and red walls.
Crowd of people watching a presentation or show indoors, with some taking photos or videos, in a venue with brick walls and hanging lights.
Entrance of a building with signage for 'Legacy In Motion' and 'Training Peaks,' celebrating 25 years. There is a blue runner mat outside that says 'Training Peaks,' and a small sign indicating the venue is closed for private events. The window displays a poster promoting 'Legacy In Motion,' with a table and chair setup nearby.
A man with a colorful cap and brown jacket riding a stationary bicycle in a room with wooden walls and a large screen displaying a cycling game.
A panel of six men sitting on stools on a stage at a conference, with one man speaking into a microphone. There are banners, a DJ booth, and audience members in front.
A man smiling and riding a stationary bike in front of a large screen displaying a cycling simulation game at an indoor event. Another man stands nearby watching, with brick walls and framed pictures in the background.
A promotional graphic for Training Peaks with images of a man running outdoors and a man hiking, highlighting endurance training under the theme 'Legacy in Motion'.

Copywriter - Casey Serrano
Photographer & Producer - Erick Orlando | Photography Art Director - Sofia Touassa
Art Director - Ryan Davis | Graphic Designer - Adrian Balsara
Campaign Manager & Brand Team Lead - Jon Stierwalt

July 2025

A collage of three photos of women riding bicycles, one on a sunlit road, another on an urban street, and the third adjusting her helmet, with a graphic of a hand holding a phone displaying a bar chart and the text 'Since 99'.

More TrainingPeaks Paid Media

These paid media ads strategically ran throughout 2025 alongside the main Brand Campaigns.

CONCEPT AD

Website hero images are make or break for brands. You need something catchy, exciting, but also descriptive enough to actually tell people what the brand does.

Website Hero Image Headlines

Website homepage for Training Peaks featuring a young athlete in a winter sports helmet and gear, with an overlay text that reads 'train like the world is watching' and buttons for athlete and coach sign-up.
Website homepage for training peaks featuring a black and white photo of a cyclist, a woman running outdoors, and a woman with cycling gear on a bike, with text 'Trust the Progress,' and buttons for 'Athlete Sign Up' and 'Coach Sign Up.'
A person running in the woods wearing a brown jacket and black shorts, with trees in the background, part of the training peaks website homepage with a motivational message and call-to-action buttons.
A woman in skiing gear, including a yellow helmet, red jacket, and blue ski pants, is skiing on snow against a cloudy sky in an outdoor winter setting.
A person riding a bike on a trail, smiling and wearing sunglasses and outdoor jacket, with a blurred background of trees and other bikers.
Silhouette of a person riding a bicycle against a starry sky with clouds, with promotional text for Training Peaks offering 20% off Premium subscription, and a message encouraging to dream and take action in 2026.