TrainingPeaks isn’t just a training app. Over the last 25 years, every athlete and coach TrainingPeaks has empowered has become a part of something greater – a legacy in motion.
This campaign kicked off the 25-year anniversary of TrainingPeaks. To celebrate the brand’s legacy as the first-ever training app, as well as the premiere of a new logo and visual branding, we turned our focus back to the people who have been there the whole time: the athletes who dedicate their lives to endurance sports and the coaches guiding their journeys.
Work done - Campaign concept and story, copywriting for taglines, headlines, subheads, and scripts
TrainingPeaks isn’t just a training app. Over the last 25 years, every athlete and coach TrainingPeaks has empowered has become a part of something greater – a legacy in motion.
This campaign kicked off the 25-year anniversary of TrainingPeaks. To celebrate the brand’s legacy as the first-ever training app, as well as the premiere of a new logo and visual branding, we turned our focus back to the people who have been there the whole time: the athletes who dedicate their lives to endurance sports and the coaches guiding their journeys.
Work done - Campaign concept and story, copywriting for taglines, headlines, subheads, and scripts
Working with some of the best creatives
Work done - Email copywriting and concept ideation.
TrainingPeaks Virtual
In 2024, TrainingPeaks acquired IndieVelo, a virtual cycling training app where athletes can immerse themselves in a virtual world during indoor cycling training sessions.
My team had two main challenges:
1. We had to win the trust of the extremely devoted IndieVelo user base and let them know that their favorite virtual cycling app was still in good hands. And 2. We had to show current and potential TrainingPeaks users that Virtual is the missing link in their seasonal training.
Work done - Copywriting for ad headlines, taglines, website landing pages, and email campaigns
The spokes on the TrainingPeaks wheel are always turning. There is always a new feature or update coming out, and with each new release come the many different ways to bring things to life. Every landing page includes a slew of headlines, taglines, titles, and more.
Work done - Campaign concepts and copywriting for landing pages