The path to progress starts with a single step…

Followed by many, many more steps. Because progress isn't about the end goal. It's not about podium finishes or the new PR you get to post on social media.
It's about all the movement that brought you there.

It’s your move. Own it.

A promotional graphic advertising 25% off premium training with a photo of a large crowd of runners at a race, with spectators on both sides taking photos. The text includes discount details, a code, and phrases like 'It's Your Move. Own it.'

Running, cycling, rowing, swimming...
Every sport requires different body movement and every athlete has their own individual moves that push them towards progress.

“Your Move” evolves the “Legacy In Motion” campaign, pushing it from motivational brand messaging to an action-driven ad campaign.

Copywriter - Casey Serrano | Art Director - Sofia Touassa
Photographer & Producer - Erick Orlando
Graphic Designer - Derek Sears | Graphic Designer - Adrian Balsara
Campaign Manager & Brand Team Lead - Jon Stierwalt

November 2025

A woman wearing a helmet rides a bicycle fast on a mountain road, with a motion blur background. Overlaid text reads "A body in motion, stays in motion," and "Don't just dream it. Make your move." The image promotes Training Peaks, an athletic training brand.

More TrainingPeaks Paid Media

These paid media ads strategically ran throughout 2025 alongside the main Brand Campaigns.

CONCEPT AD

Website Hero Image Headlines

Website hero images are make or break for brands. You need something catchy, exciting, but also descriptive enough to actually tell people what the brand does.

A website homepage for Training Peaks features an athlete in winter sports gear, holding ski poles in a snowy landscape with mountains in the background. The page includes the headline 'train like the world is watching' and buttons for athlete and coach sign-up.
Website homepage for Training Peaks with the slogan 'Trust the Progress' and options to sign up as an athlete or coach. The background features images of athletes, including a cyclist and a runner, set against a gradient blue and pink background.
A person in athletic clothing, including a rust-colored jacket and black shorts, running through a dense forest with tall trees and green foliage, captured from a low angle.
A person in athletic gear, including a yellow helmet, sunglasses, red jacket, and blue pants, is cross-country skiing on snow with a clear sky background.
A person in sunglasses and sports gear happily riding a bicycle outdoors with others in the background.
Silhouette of a person riding a bicycle against a starry sky, with text overlays saying 'Dream it, then do it in 2026,' and a banner advertising 20% off Premium subscription from Training Peaks.