Don’t just leave a footprint.
Make your mark
TrainingPeaks isn’t just a training app. Over the last 25 years, every athlete and coach the TrainingPeaks team has empowered have become a part of something greater—a legacy in motion.
While the overall campaign objective was to drive long-term brand awareness, traffic from ads and organic exposure is showing a net positive effect on app download numbers and new user accounts created.
Campaign Manifesto:
For athletes, we brought their steadfast devotion to progress to the forefront of their story.
Through print ads, video ads, and a revamped webpage, we showed that the growth TrainingPeaks has made over the last 25 years has only been possible because of their passion as athletes.
For coaches, we doubled down on the importance of human intelligence and empathy over AI coaching.
Delivered directly to coaches with advanced targeting, we showed that the foundation of TrainingPeaks was built on coaches, and so is the future. The message is clear: Coaches aren’t just important to TrainingPeaks, they are vital to the brand’s existence.
Copywriter - Casey Serrano
Photographer & Producer - Erick Orlando | Photography Art Director - Sofia Touassa
Art Director - Ryan Davis | Graphic Designer - Adrian Balsara
Campaign Manager & Brand Team Lead - Jon Stierwalt
July 2025
